Sunscreen's counterculture.
I spent years looking for a mineral sunscreen that didn't feel like a compromise. Anything that felt good was loaded with hormone disruptors and silicones. Anything with clean ingredients felt like a thick paste I'd dread putting on, let alone reapplying. Couldn't find one that solved both problems.
So we built it. Five ingredients. Every one of them solves a problem that made me hate sunscreen. The formula is founder-developed and made in-house. No contract manufacturer, no mystery actives, no filler.
We're not a clean beauty marketing company packaging up someone else's formula with a better label. We're not a surf brand trying to convince you we're cool. We don't have 12 SKUs and a lifestyle campaign. We have one product, we built it ourselves, and it works.
Read the whole story here.